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For journalists
FAUNA for journalists
The logo, the colors and the facts that can be verified. Free to reproduce in journalistic pieces about FAUNA.
Direct contact: hello.fauna.am@gmail.com
Fact sheet
The essentials
What it is
An app for people with animals: each animal's record with its health, walks with a map, a community, adoption and a map of vets, shops and parks
Where it stands
First public version. The app works and is free; the market, the shelter and professional accounts and bookings have not opened yet
Full version expected
Early October 2026
Who makes it
Alexandre Alves Menezes, in Funchal. One person, not a team
Company
Being incorporated. Until then the app is published under a personal name, and that is the name that appears in the Terms and the Privacy Policy
Price
Free in this version. No ads and no selling of data
Adoption
Always free, and not as a marketing promise: the database refuses any price on an animal for adoption
Languages
Portuguese, English, Spanish and French: the entire app
Technology
React Native (Expo) in the app, Next.js on the website, Supabase for the database
Where to download
App Store (iOS). Android later
Usage numbers
We do not disclose numbers at this stage, and we have none to give. Any number that appears about FAUNA did not come from us
Business model (future)
A commission on bookings made through the app and an optional subscription. None of this is switched on in this version, and shelters never pay
Mission
The idea in 3 sentences
The problem: Today people use 6+ apps to look after one dog. A horse breeder uses 10+. A livestock farmer lives in Excel. Nobody brings the animal ecosystem together in one place.
The solution: A universal Animal Profile that works the same for a 5kg Buddy and for dairy cow no. 247 in a herd of 200, only the relevant fields change. Around it, services, commerce, adoption and community.
The ethical rule: Adopting through FAUNA never carries a fee from us. The shelter's adoption fee, if there is one, goes 100% to the shelter. Encoded in the database itself, which refuses any price on an animal for adoption, not in a marketing promise.
Brand
Logos and colors
Brown wordmark, for light backgrounds · download PNG
Cream wordmark, on the brown #8B6B4D · download PNG
Palette
White background, black text, and five colors, one per area of the app: lime for animals, pink for the community, orange for the market, brown for services and coral for adoption and shelters.
White
#FFFFFF
Black
#000000
Lime
#A6C953
Pink
#F26479
Orange
#F49D04
Brown
#8B6B4D
Coral
#F4743B
Typography
Georgia
Headings
The serif of the identity: headings, large numbers and screen heroes, in the app and on the website.
System
Body
Body text, buttons and navigation use the device's own typeface, sharp on any screen, with nothing to download.
Statements
For quotation
We do not publish pre-written statements here. If you need a quote for a piece, write to hello.fauna.am@gmail.com and we will talk.
Media contact
hello.fauna.am@gmail.com
For interviews, comment on animal welfare, or high-resolution images.
We reply as fast as we can.